Meta-Certified Performance Media Buyer with 3+ years architecting and scaling paid campaigns across Meta, Google, and TikTok. I help e-commerce brands and high-ticket lead-gen businesses grow profitably — managing $1M+ in annual ad spend and consistently turning budget into lower CPLs, higher-quality leads, and full-funnel growth.
A proven record of reducing cost per lead by up to 30%, scaling 500+ campaigns in parallel, and driving 25M+ reach on a single account — all while protecting margin. Every decision is grounded in data, testing, and continuous optimization.
Beyond the click, I build complete lead-gen systems — ad to landing page to CRM — tracking performance through the entire funnel: lead → qualified → sale. With Braze, Looker Studio, and Google Ad Manager, spend connects directly to revenue.
High-volume, multi-market accounts — app-install, buyer/seller acquisition, and automotive lead-gen campaigns running simultaneously across 20+ countries.
Structured systems with rigorous A/B testing and clean account architecture, closed with CRM integration and full-funnel reporting so clients see how spend converts.
A media buyer and creative in one — concepting and writing ad creative and copy built for testing and conversion, removing the bottleneck between strategy and execution.
If you run a Shopify or e-commerce store, you don’t need “someone to run ads.” You need a profit system — built on clean tracking, disciplined creative testing, and scaling decisions driven by ROAS and margin, not vanity metrics.
Pixel + Conversions API + catalog, installed and tested — so Meta optimizes on real purchases, and every euro is accounted for.
3–4 angles in permanent testing. Winners scale, losers die fast. In 2026, creative is your targeting.
97% of visitors leave without buying. Structured retargeting brings them back — the cheapest conversions in your account.
Budgets scale only when the numbers say so — ROAS against your real margin and a CPA ceiling we define together.
ESLSCA Business School, Paris · Strategy, performance marketing & data analysis.
2023 · Digital strategy, performance marketing and data analysis.
Paid media managed across 20+ international markets, adapting strategy, creative, and targeting to each region.
Lead generation and e-commerce campaigns built for French and European audiences.
High-volume marketplace and lead-generation growth across African markets, with deep experience in Morocco.
Paid social and performance campaigns adapted to Asian markets.
Pulled directly from Ads Manager. Client names redacted for confidentiality.
Real Ads Manager screenshots — client names redacted for confidentiality.
A media buyer and creative in one — concepts and copy built for testing. Swap in your real creatives (logos blurred where under NDA).
Hook-driven static for instant-form capture. “Your model for €X/month — book a test drive in 30 seconds.”
6–15s script for TikTok/Reels cold traffic: problem → agitation → reveal → CTA.
Multi-card creative for consideration and retargeting, benefit-per-card with a strong closing CTA.
Warm-audience creative with social proof and urgency to recover drop-off.
Batches of on-brand concepts for rapid testing at scale.
Headline + primary-text variations written specifically for A/B testing.
Lead-generation campaigns for leading car brands (Morocco).
Paid acquisition and growth campaigns across African markets.
Frontier Digital Ventures Group — marketplace growth across 20+ countries.
Issued by Meta · Valid June 2026 – June 2027
Zineb was incredibly helpful throughout our campaigns. She was strategic, easy to work with, and always focused on getting better results. I really appreciated her insights and would gladly work with her again.
Zineb managed our Meta advertising campaigns and helped us build a clear digital strategy to strengthen our brand and attract more qualified students interested in studying abroad. Professional, responsive, and always focused on improving performance — we saw better visibility and a more structured online presence thanks to her work. Highly recommended.
Zineb managed our automotive lead-generation campaigns with a clear, results-driven approach. She continuously optimized performance, improved lead quality, and helped us generate a steady flow of qualified prospects. Proactive, reliable, and a pleasure to work with.
Turn your ad budget into predictable, profitable growth. Available for remote work worldwide.
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